About
About topclosers.club and Fred
A top closer's digital twin for founders who have to sell, and the closer it's built from.
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What topclosers.club is
topclosers.club is a digital twin of a top closer, built for founders who have to sell: everything Fred knows about selling, from 13 years of closing, assessing companies for a VC and founding businesses of his own, in his voice. Tell it who you are once and add your deals. It partners you on each one and tells you what to say and what to do, from the first message to the signature: the research, the questions, the words and the plan to close.
A founder sells full time: to customers, to investors and to the people they want to hire, usually all at once, with no time and no sales team to learn from. The tools are the closer you haven't hired yet. Salespeople use it too: very few have a senior closer next to them on every deal, especially remote ones, and it even gives them straight career advice.
How it works
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Your digital deal partner
A top closer's digital twin on every deal you work. Free for 7 days, then €29 a month.
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1-to-1 coaching, when you want it
Sales coaching with Fred, built around you and backed by a money-back guarantee. Members get 10% off. See the packages.
Everything is online and open to founders and salespeople anywhere in the world, in English for now.
About me
Fred Mitchell, founder of topclosers.club
- Experience
- 13 years in sales, from cold calling to Chief Commercial Officer
- Founder
- Serial founder: several businesses that he still runs and sells for today
- Investment
- Assessed companies for a VC and for investment, helped founders raise, and heard hundreds of founders' pitches
- Revenue
- Over $40m personally produced, and much more by the teams he has led
- Remote sales
- Five years building, managing, hiring and training fully remote sales teams
- Before sales
- British Army officer: Troop Commander, then Regimental Training Officer
- Industries
- Investments, venture capital, insurance, finance, crypto, marketing, international trade, commodities and more
- Based in
- Greece, coaching salespeople worldwide in English
In my own words
I've held every job in sales, from cold calling to Chief Commercial Officer and everything in between. Sales has been more than how I earn a living. It's my way of life, and it has shaped my mindset.
I started in sales after leaving the British Army, where I was first a Troop Commander and then Regimental Training Officer.
I chose sales because, first and foremost, I wanted to make money. More importantly, I wanted my pay and respect to match my hard work and ability.
Since then I've sold in investments, venture capital, insurance, finance, crypto, marketing, international trade, commodities and more. I've personally produced over $40m in revenue and led teams that produced much more.
That's the beauty of sales. It doesn't matter if you're good at office politics, how much experience you have, or whether others think you'll succeed. What matters is the figure you produce every month, quarter and year. It's pure and uncomplicated.
It rewards success and punishes failure.
Sales was never meant to be the end of the road. Most people don't want to be a salesman their whole life, and I didn't either. Today I'm a serial founder: I've built several businesses that I still run, and I sell for them myself. That's what learning to sell properly buys you. You stop selling someone else's product and start selling your own.
As a Chief Commercial Officer I sat on the other side of the table too. I assessed companies for a VC and for investment, helped founders raise, and heard hundreds of pitches. I've seen great businesses fail to sell themselves, and average ones raise because the founder knew how to sell. Selling is the founder's job, whether they like it or not.
For the last five years I've built, managed, hired and trained fully remote sales teams. I've relearnt how to sell on video calls and seen what makes a successful salesman in the online era.
I've also experienced the freedom and massive improvement to quality of life that comes with working remotely. Today I run topclosers.club from Greece, living and working on the Mediterranean. That's the freedom sales can buy you, and it's what I want for every member.
Why I built topclosers.club
I learnt to sell on a City of London sales floor, by listening to the closers around me. Founders who've never sold don't even have a sales team to learn from, and remote salespeople rarely get it either. I know it from every side: I've been the salesman, I've been the investor's eyes on the founder's pitch, and now I'm the founder doing the selling. So I built a digital twin of everything I know, to sit next to you on every deal. What it does for founders.
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