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1-to-1 sales coaching

Want me on your deals?

topclosers.club gives you my method on every deal. Coaching gives you me: one to one, on your real deals, your calls and your numbers, built around you. And if you don't get ROI on it, I'll refund you in full.

From €600. topclosers.club members get 10% off.

Who it's for

Founders first. And the people who sell for them.

Founders

You're selling full time, you're spread thin, and nobody taught you how. We work on closing your first customers, getting your raise over the line (I've assessed companies for a VC, so I know what investors look for), hiring your first salespeople and building a sales process that doesn't depend on you.

Salespeople

Junior or senior. Moving from opener to closer, closing bigger deals, negotiating better, and getting the promotion, the pay or the job you want.

Sales leaders

Building, hiring and training a fully remote sales team. I've spent the last five years doing exactly that.

How it works

Three steps. The first call's free.

  1. Book a free discovery call

    We talk through where you are, where you want to get to and what's in the way. If coaching isn't the right answer, I'll tell you.

  2. We agree your goal, in writing

    Pick a package, or work out which one fits on the call. At the kick-off we agree your goal, what counts as ROI and by when, and put it in a letter of engagement. That's what the guarantee is measured against.

  3. We get to work

    Online, wherever you are, in English. Mindset comes first, because without it nothing else sticks. Then the craft, on your real deals.

What we work on

  • Mindset: handling the swings, the big months and the bad ones
  • Prospecting and cold calling
  • Discovery: finding the real problem and the deeper reason they'll buy
  • Selling on video calls
  • Negotiation, and structuring deals so both sides win
  • Closing
  • For founders: investor pitches and hiring your first salespeople
  • For leaders: hiring, training and running a remote sales team

Book a free discovery call

Three ways to work with me

Pick your weapon

Ignition

One goal, four weeks, done.

€600 one payment

Members €540

For anyone with one thing that has to go right: close a specific deal, land your first customers, nail an investor pitch, get the promotion, win the job.

  • 4 weekly 1-to-1 sessions
  • I review your real material between sessions: a call recording, your deck, your proposal or your outreach
  • WhatsApp access to me for the four weeks
  • A one-page plan at the start, and a check at the end on whether we hit it

War Room

Three months building a sales engine that doesn't depend on you.

€2,000 a month, for 3 months

Members €1,800 a month

For founders and sales leaders: your pitch, your process, your first hires and a team that actually learns.

  • Weekly strategy sessions
  • Your sales process and pitch, built and pressure-tested
  • Hiring: the job ad, the interviews, the sell-to-me test, and my read on your shortlist
  • Training your salespeople on my method, plus pipeline and deal reviews
  • WhatsApp access to me between sessions

Pay securely with Stripe, then book your kick-off call (coaching terms). Members of topclosers.club get 10% off automatically when logged in. Every package comes with the money-back guarantee below. Not sure which one? Book a free discovery call and we'll work it out together. Prefer to email me first? fred@topclosers.club

What it's worth

Judge it like any deal: value against price.

Coaching isn't a cost if it pays for itself. So don't ask what it costs. Ask what one more customer, one investor saying yes or one right hire is worth to you.

  • For a founder, your first customers: one good customer won, and the way you won it written down so you can do it again, often pays for the whole package on its own.
  • For a founder, your raise: one investor meeting that goes your way, or a pitch that finally makes them lean in. Next to the size of a round, three months of coaching is small change.
  • For a founder, your first sales hires: one right hire instead of a wrong one. A bad first sales hire can cost you months of salary and a lost year. Getting it right is worth far more than the coaching.
  • For a salesperson: one extra deal closed, or one move into a better-paid role, can be worth more than the whole package. And the skills stay with you for the rest of your career.
  • For a sales leader: a team that ramps faster and closes more pays you back every single month after the coaching ends.

What changes

You stop guessing. You know what to ask, what to say when they push back, and when to shut up and close. You walk into calls prepared instead of hopeful. And you've got someone in your corner who's done it, checking your work as you go, not a course you watch once and forget.

The guarantee: ROI, or your money back

If you don't get ROI on your coaching, I'll refund you in full. I'm willing to back myself on that.

Here's how it works. At the kick-off call we agree your goal, what counts as ROI and by when, and we put it in writing in a letter of engagement. If you've done your part (turned up to the sessions and done the work we agreed) and you haven't got that ROI, you get every penny back.

So you're not taking the risk. I am. The details are in the coaching terms.

Don't take my word for it

What people who've worked with me say

  • Broke into crypto through Fred and became top earner

    "Fred is the reason I'm in crypto. At Cryptopolitan he taught me how to close media deals with Web3 projects: how to read a prospect, handle objections and get to yes without being pushy. He's a true leader who makes you better from day one. If you want to learn sales from someone who actually closes, learn from Fred."

    Adrien Choussat Adrien ChoussatBusiness Development, WEEX (previously BD & KOL Partnerships Manager at BitMart) · France
  • Turned a technical product into a compelling sales pitch

    "I worked closely with Fred on First Matter, taking a premium Greek olive oil to the UK market. He turned a technically detailed product into a clear, compelling commercial proposition, always focused on what genuinely matters to the customer. He's commercially sharp, persuasive without being pushy and excellent at building trust. Strong sales instincts, with a practical, straightforward way of working."

    Leandro Varela Leandro VarelaCo-founder, First Matter · Founder and Director, Semana Dálmata / Varela Maris
  • Founded Flash PR, a PR agency working with crypto, fintech and Web3 clients

    "Fred and I worked side by side in sales for a long time and closed a lot of deals together. He's one of the few people I've met who treats sales as a craft, not just a numbers game: sharp on process, direct with his feedback, and very good at closing without ever pushing. I still use habits I picked up working next to him when I structure conversations with clients."

    Tomas De Rosa Tomas De RosaFounder, Flash PR · Spain
  • Sales grew substantially while working with Fred

    "Fred brought a fresh approach to our sales process, introducing techniques our team hadn't used before. Our sales grew substantially while working with him. I'd recommend him to any business looking to grow."

    G JacksonDirector, NexusBond · UK

Fred's track record

Who you'd be working with

Experience
13 years in sales, from cold calling to Chief Commercial Officer
Founder
Serial founder: several businesses that he still runs and sells for today
Revenue
Over $40m personally produced, and much more by the teams he has led
Remote sales
Five years building, managing, hiring and training fully remote sales teams
Before sales
British Army officer: Troop Commander, then Regimental Training Officer

Read Fred's story

Questions

Coaching questions

Who is 1-to-1 sales coaching for?

Founders who have to sell (customers, investors and new hires) and were never taught how; salespeople, junior or senior, who want to close more, move up or earn more; and sales leaders building, hiring and training fully remote sales teams.

How much does coaching cost?

Ignition is €600, one payment. Killer Instinct is €1,250 a month for three months, and War Room is €2,000 a month for three months. topclosers.club members get 10% off when logged in: €540, €1,125 a month and €1,800 a month. Every package comes with a money-back guarantee if you don't get ROI on it.

Do I need to be a member to get coaching?

No. Anyone can buy a package or book a free discovery call. Members get 10% off, and topclosers.club gives you Fred's method on every deal between sessions.

How does the coaching work?

One to one, online, wherever you live, in English for now. After you pay, you book your kick-off call. There we agree your goal, what counts as ROI and by when, and put it in a letter of engagement. Then we meet every week and work on your real deals.

Is there a money-back guarantee?

Yes. If you don't get ROI on your coaching, Fred refunds you in full. At the kick-off call you agree your goal, what counts as ROI and by when, in a letter of engagement. If you've turned up to the sessions and done the work you agreed, and you haven't got that ROI, you get every penny back.

What happens on the free discovery call?

We talk through where you are, where you want to get to and what's in the way. If coaching is the right answer, we agree a plan. If it isn't, Fred will tell you.

Ready to close more? Let's talk.

A free discovery call, no obligation.

Book a free discovery call

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